AI Search Is Changing the B2B Website
A few years ago, your website made its first impression when someone opened it. Now that impression can happen before the click. A potential client can ask ChatGPT to compare providers, explain the differences and flag potential risks. By the time they reach your website, they may already have a shortlist and a very specific question they want answered. That sounds like a reason to start writing for AI, but we think it is the opposite. The websites most likely to benefit from AI search are the ones that explain the business clearly, prove what they say and still give people a reason to remember them. AI visibility should be the result of a useful website, not its personality.
