Scob was already working with luxury brands, but its identity hadn’t quite caught up. We kept the existing logo and built a fuller visual system around it, with new colours, graphic elements and guidelines. The agency now has a consistent identity that better reflects the quality of its work.
Dar Society needed an identity that could carry its Moroccan roots across hotels, cultural events and future openings. We developed a logo system, colours and patterns inspired by that heritage, giving the brand a recognisable character and clear foundations to build on as new locations and experiences take shape.
Every company already has a reason it exists. Our job is to find what is true and express it strategically and that the outside world finally sees it clearly. Authenticity needs design to be heard.
We scope every project individually so you only get what is actually useful. A full identity typically includes logo design, typography, colour palette, brand guidelines, and core templates.
Do you work on rebranding existing companies?
Yes. Many of our projects are rebrands where the company has evolved but the identity hasn't kept up. We audit what exists first and recommend what to keep, refine, or rebuild entirely.
How long does a brand identity project take?
A focused identity project typically takes 2 to 6 weeks. We give you a precise timeline after the first call.
Do you design social media assets and templates?
Yes. We create profile assets, post templates, and story formats so your brand stays consistent across every platform and your team can easily work with it.
Can you work on just part of the brand, like a logo refresh?
Yes. Not every project needs to start from zero. If what exists is mostly solid, we check what needs updating rather than rebuilding everything.
How much does a brand identity project cost?
Pricing depends on scope and deliverables. Book a free call and we'll give you a clear estimate within 48 hours.
Can AI create a brand identity?
AI produces what already exists in different combinations. It averages out. A brand identity built on averages looks like everything else, which is exactly the problem we exist to solve. We apply a unique vision to every project because distinctiveness cannot be generated, only created.
