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Did you know that colour alone increases brand recognition by up to 80%? Or that consumers form a visual impression of your brand within just 90 seconds of first seeing it? In this guide, we'll walk you through the strategic approach that professional brand strategists use. One that starts with your business goals, your audience, and your market positioning, before a single colour is ever chosen. By the end, you'll have a clear brand colour palette built to work across every touchpoint: your website, social media, packaging, merchandise, and beyond.