They needed a brand identity rooted in Moroccan culture yet modern in its expression. The identity had to work across hotels, cultural events, and future openings, while also feeling premium yet accessible. Something with personality and emotional depth that would stand out in the hospitality space.

We designed a complete brand system with logo variations, colour palettes, patterns, and social media assets that balance heritage with contemporary aesthetics. Alongside this, we built a no-code Webflow website to showcase their hotels, offers, and experiences with clarity and elegance. The site is scalable for future openings and creates a seamless digital journey from discovery to booking and stay.