Silex Labs

The challenge was to make Silex feel more established without making them look like another large consultancy. Their three founders remain directly involved in every project, giving clients senior expertise, speed, and personal attention. We built the new direction around that balance: premium enough for high-value engagements, but still approachable and distinctly founder-led.

We evolved the existing identity rather than replacing what Silex had already built. We refined and modernised the logo, expanded its variations for greater flexibility, introduced a new colour palette, and developed gradients, textures, and supporting visual elements. The result is a more complete brand system that reflects the maturity of the company while remaining recognisable.

We transformed the original landing page into a complete Webflow website structured around Silex's expertise, services, and client work. Case studies became a key part of the experience, giving potential clients tangible proof of how the team solves complex AI challenges. The new website gives Silex more room to communicate its expertise while keeping the experience clear, personal, and easy for the team to manage internally.

- Brand identity brought up to the level of Silex's growing expertise and client portfolio - Stronger case-study structure turning previous work into proof for prospective clients - Premium positioning without losing the personal advantage of a founder-led consultancy - Flexible brand system and Webflow website built to support continued growth